I see Olly Murs as a kind of Robbie Williams Light.
He could quite easily change his name to Robbie Williams Light without facing any protest.
If I were a song writer who wrote songs with Robbie Williams in mind.
Aside from being a song writer with extremely low aspirations, I'd be safe in the knowledge that anything that doesn't make it onto a Robbie album, could be considered for a b-side, and failing that, good old Olly could snap it up!
Unfortunately, when you start at Robbie, once Olly turns you down, you couldn't even get a busker to take your song on board!