I know it speaks volumes of me but I can't hear somebody use the word, adamant, without thinking of Adam Ant. (I know! I know!)
There have been times when a phone call has come through at work. A colleague said, 'There's a man on the phone for you, who wants to speak to you. He's adamant...'
It doesn't matter what the colleague says after that. All that's going through my head is, 'Adam Ant?'
Even if somebody uses the word, when they're talking to me directly, I lose track instantly!
'... and I want you to know that I'm adamant'
At which point, I'm thinking, 'You're Adam Ant?!'
I realise that it's very childish but I can't see myself growing up now!